Here are five key trends that we have identified from the latest analyses:<\/p>\n
1) AI becomes operational instead of just assistive
\nAI is no longer just a tool – it actively controls processes, from real-time assessments to maintenance predictions. Companies that start early will see ROI benefits through predictive analytics and automated scoring models.
\n\ud83d\udccc Example: Deloitte is forecasting a sharp rise in demand for AI solutions in the CRE sector with a growing willingness to invest on the part of European funds.<\/p>\n
2) ESG is not compliance – but a value driver
\nSustainability technologies increase real estate performance: buildings with smart building certifications achieve 7-10 % higher rents and create better capitalization rates. Medium
\n\ud83d\udcca PwC\/ULI reports underline that AI and ESG tech are increasingly being integrated into portfolio strategies. <\/p>\n
3) Tokenization & digital ownership
\nBlockchain-based ownership models and tokenization are revolutionizing the capital markets in the real estate sector. Transaction costs are falling, while fractional ownership is opening up new investor groups. Medium
\n\ud83d\udccc Estimates assume that tokenized real estate markets will grow strongly and become more liquid by 2035. <\/p>\n
4) Tenant experience becomes a strategic competitive advantage
\nModern user platforms for tenants and operators improve satisfaction and income. Studies show significantly lower fluctuation and premium rents when digital services are integrated. <\/p>\n
5) M&A & platformization ramp up speed
\nThe PropTech industry is consolidating: in 2024 we saw over 200 acquisitions, and the trend towards bundling ecosystems instead of point solutions continues.<\/p>\n
Why is this also relevant for Europe? Sources: Carlos Rousseau<\/a> PwC<\/a> Deloitte<\/a> Urban Land Institute<\/a> Here are five key trends that we have identified from the latest analyses: 1) AI becomes operational instead of just assistive AI is no longer just a tool – it […]<\/p>\n","protected":false},"author":3,"featured_media":11322,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-11323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"_links":{"self":[{"href":"https:\/\/drea.at\/en\/wp-json\/wp\/v2\/posts\/11323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drea.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drea.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drea.at\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/drea.at\/en\/wp-json\/wp\/v2\/comments?post=11323"}],"version-history":[{"count":0,"href":"https:\/\/drea.at\/en\/wp-json\/wp\/v2\/posts\/11323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drea.at\/en\/wp-json\/wp\/v2\/media\/11322"}],"wp:attachment":[{"href":"https:\/\/drea.at\/en\/wp-json\/wp\/v2\/media?parent=11323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drea.at\/en\/wp-json\/wp\/v2\/categories?post=11323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drea.at\/en\/wp-json\/wp\/v2\/tags?post=11323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nIn Europe, data shows that
\n\u2714 the use of AI in real estate activities is growing strongly – up to 75 % use in 2025 according to PwC surveys.
\n\u2714 ESG and sustainability metrics are clearly moving into the focus of national strategies.
\n\u2714 Smart buildings and digital platforms are becoming part of professional CRE strategies – not just nice-to-have. globalgrowththinsights.com<\/a><\/p>\n
\nWrite to us if you would like more information about the reports.<\/p>\n","protected":false},"excerpt":{"rendered":"