Here are five key trends that we have identified from the latest analyses:
1) AI becomes operational instead of just assistive
AI is no longer just a tool – it actively controls processes, from real-time assessments to maintenance predictions. Companies that start early will see ROI benefits through predictive analytics and automated scoring models.
📌 Example: Deloitte is forecasting a sharp rise in demand for AI solutions in the CRE sector with a growing willingness to invest on the part of European funds.
2) ESG is not compliance – but a value driver
Sustainability technologies increase real estate performance: buildings with smart building certifications achieve 7-10 % higher rents and create better capitalization rates. Medium
📊 PwC/ULI reports underline that AI and ESG tech are increasingly being integrated into portfolio strategies.
3) Tokenization & digital ownership
Blockchain-based ownership models and tokenization are revolutionizing the capital markets in the real estate sector. Transaction costs are falling, while fractional ownership is opening up new investor groups. Medium
📌 Estimates assume that tokenized real estate markets will grow strongly and become more liquid by 2035.
4) Tenant experience becomes a strategic competitive advantage
Modern user platforms for tenants and operators improve satisfaction and income. Studies show significantly lower fluctuation and premium rents when digital services are integrated.
5) M&A & platformization ramp up speed
The PropTech industry is consolidating: in 2024 we saw over 200 acquisitions, and the trend towards bundling ecosystems instead of point solutions continues.
Why is this also relevant for Europe?
In Europe, data shows that
✔ the use of AI in real estate activities is growing strongly – up to 75 % use in 2025 according to PwC surveys.
✔ ESG and sustainability metrics are clearly moving into the focus of national strategies.
✔ Smart buildings and digital platforms are becoming part of professional CRE strategies – not just nice-to-have. globalgrowththinsights.com
Sources: Carlos Rousseau PwC Deloitte Urban Land Institute
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